Sydney Penrose is a Marketing Manager with nearly a decade of experience in the HVAC industry. Since 2016, she’s worked alongside product experts and technical teams to create clear, approachable content that helps homeowners, contractors, and industry professionals understand the value of today’s heating and cooling innovations.
Samsung HVAC has been recognized with Exhibit City News' coveted WOW Award for outstanding booth design at the AHR Expo 2025, North America's largest HVAC trade show. The award celebrates Samsung HVAC's innovative approach to exhibition design at booth #6043, which successfully merged cutting-edge HVAC technology with functional elegance during the February 10-12 event at Orlando's Orange County Convention Center.
Award-Winning Booth Design Elements
The Samsung HVAC booth captivated AHR Expo attendees with its sophisticated blend of aesthetic appeal and practical functionality. The centerpiece featured an immersive LED video wall archway that created a dramatic entrance, complemented by interactive video walls throughout the space. Integrated LED lighting accents illuminated key HVAC technology displays, creating a cohesive high-tech environment.
Southeast Exhibits & Events, the design partner behind the installation, crafted a large-scale floor plan with strategically placed hanging structures. These elements made a bold visual statement while maintaining the open, accessible layout synonymous with Samsung's modern brand identity. This exceptional approach set new standards for HVAC technology presentations at trade shows.
One particularly innovative feature was the interactive golf simulator, which added a fun and competitive element that drew crowds and encouraged longer engagement times. This creative addition demonstrated Samsung HVAC's understanding that memorable experiences drive meaningful connections in the trade show environment.
Functional Excellence Meets Brand Identity
Beyond its visual appeal, the booth design excelled in practical functionality. The space featured two large conference rooms that provided private meeting areas for serious business discussions, while the open floor plan ensured easy navigation and accessibility for the thousands of AHR Expo attendees who visited during the three-day event. The creative allocation of space accommodated Samsung HVAC's diverse product lines without feeling cramped or overwhelming.
The booth design seamlessly aligned with Samsung's modern brand aesthetic, creating a cohesive environment that reinforced the company's market position as a technology leader in the HVAC industry. This thoughtful approach to brand integration helped differentiate Samsung from competitors while maintaining the professional atmosphere expected at a major industry exposition.
Showcasing Industry-Leading HVAC Technology
The award-winning booth served as the perfect backdrop for Samsung HVAC's comprehensive product showcase. Visitors had the opportunity to experience the innovative Hylex™ universal inverter-driven heat pumps, which represent Samsung's latest advancement in HVAC technology. The booth also prominently featured Samsung's EHS Mono water-heating solution and the advanced DVM S2 VRF system, demonstrating the company's commitment to providing complete climate control solutions for commercial and residential applications.
Recognition from Industry Experts
Exhibit City News, the respected trade publication dedicated to the dynamic trade show, event, convention, and meeting industry, selected Samsung's booth for its exceptional creativity, innovation, and execution in trade show booth design.
The AHR Expo 2025 attracted industry professionals from around the globe, providing Samsung with an ideal platform to demonstrate both their product innovations and their commitment to creating engaging customer experiences. As the industry looks ahead to AHR Expo 2026, Samsung's award-winning approach to HVAC trade show booth design and product presentation will likely influence how other companies approach their exhibition strategies. This combination of technological innovation and exceptional booth design solidifies Samsung's position as an industry leader in both product advancement and customer experience.
Don't miss the opportunity to experience Samsung's continued innovation firsthand at booth #SU207 at AHR Expo 2026, February 2-4, 2026, at the Las Vegas Convention Center.